Want to know what's quietly breaking the old boys' club?

Liz Barry
Aug 29
2 min read

Not regulation.

Not industry shake-ups.

It’s LinkedIn.

Most people completely underestimate it.

They think it’s just a place to park a CV or like a colleague’s update.

But in reality, LinkedIn is the most extraordinary live database of people, companies, and career paths we’ve ever had access to.

And the best part?

It’s levelled the playing field.

Opportunities used to depend on who you knew. Doors were closed unless you had the right insider connections.

Now, LinkedIn makes it possible to:

- See inside organisations

- Identify decision-makers

- Connect with people who once felt completely out of reach

- Explore real career paths to see what it actually takes to step into a role

Yesterday I ran a workshop for Frequency, a leading infrastructure consultancy, on how to use LinkedIn to attract opportunities.

The truth is, the same strategies apply whether you’re a company wanting to win contracts — or an individual shaping your next career step.

This is also one of the tools I teach inside my signature program, Become Your Own Pathfinder.

I guide you step by step in using LinkedIn as a research database: to explore career paths, understand the skills roles require, and uncover opportunities you’d never find on a job board.

Don’t underestimate LinkedIn. Used well, it’s not social media. It’s your most powerful tool for visibility, credibility, and opportunity.

And if you’d like to explore how your organisation could use LinkedIn more effectively to grow visibility and win work, I’d love to run a session for your team.

Send me a message if you’d like to explore a LinkedIn workshop for your team.

xo Liz

P.S. And if you’d like a proven framework to help guide you there, that’s exactly what my program Become Your Own Pathfinder was designed to do. Check it out here

P.P.S. - If you're feeling lost in your career, wondering what’s next, or questioning what truly lights you up, you’re not alone. I’ve been there, and I know how overwhelming it can feel.

That’s why I created Make Your Next Career Move Count—a free ebook to guide you through the exact process I used to find clarity and build a fulfilling career using the most effective path to career change:

✅ Soul Search – Uncover what truly matters to you

✅ Research – Explore possibilities that align with your interests, strengths and values

✅ Job Search – Take confident steps toward work that excites you